The company values for the tour operator includes chief among others offering the best competitive prices, quality orientated service, unparalleled customer service as well as consistent delivery of product offering. Expanding the company core attributes to include community benefits, when looking at empowering the surrounding local communities and accessibility is also one of the elements underway.

One of the primary values for Cisma Mobile Safaris is to practice tourism in the most sustainable and efficient way for the greater benefit of all the related stakeholders. The company aims to involve all the concerned parties relative to the operations of the entity and get them to be engaged in all the discussions concerning the immediate surroundings in which the company operates. The company is relatively conscious of the need to protect the natural environment as well as cultural heritage in communities where activities are conducted. A variety of initiatives are underway to include the local communities and invite them to come on board so that they also benefit from tourism benefits. There is a significant section of communities located around Shorobe that can contribute to adding value to the product offering of the business. These communities consist of diverse multi cultural tribes with different heritage and cultural practices that clientele can learn greatly from them, and by them undertaking the cultural activities it enlightens their experience, while benefiting the residents as well. Bambukushu, Bayei and Basarwa are predominant in the Northern part of Botswana and have largely contributed and shaped the face of tourism in Botswana.

This cooperation model is likely to lead to increased long terms benefits to the community members, the tourism operators as well as the natural habitat. If sustainable means of practicing tourism are adopted then, the company will be operational for extended periods of time, and the community also benefitting continuously, while the environment also gets to be preserved and lasts for longer periods, since it will be used in a more responsible way.